Growth Marketer

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Growth Marketer

As a Growth Marketer at Watermelon, you play a crucial role in our expansion. You develop and execute growth marketing strategies, optimize campaigns, and analyze market trends to drive user acquisition and engagement.

Full-time · Utrecht

Job Highlights:

  • Company: Watermelon

  • Core: (Generative) AI chatbots / B2B SaaS

  • Role: Growth Marketer

  • Responsibilities: Create growth marketing strategies and gather high-quality leads.

  • Location: Utrecht city center / Remote

  • Hours: 36-40 hours per week

  • Salary: €2.800 - €4.000 dependent on your experience

  • Start Date: October 1st, 2024

  • Work Atmosphere: Hard work with plenty of room for fun!

About the Job:

As a Growth Marketer at Watermelon, you will be instrumental in driving our lead acquisition and engagement strategies. You will work closely with our marketing and product teams to create and implement marketing campaigns that boost our brand presence and accelerate our growth. This role requires a mix of creativity, analytical thinking, and hands-on execution.

About Our Software

Watermelon helps companies automate their customer service with powerful GPT-4o (AI) Chatbots. Within minutes, you can scan your website, upload documents, and integrate tools to reduce workload. Watermelon makes customer service more efficient and improves customer satisfaction through smart automation.

What Will You Do:

  • Monitor, adjust, and report on the effectiveness of marketing campaigns and optimize when needed

  • Create and manage content for various marketing channels

  • Track and analyze website traffic and lead conversion rates metrics

  • Manage email marketing and social media campaigns

  • Create SEO-optimized content like blog posts and case studies

  • Design and create email marketing campaigns

  • Plan and create webinars and (online) events

  • Focus on KPI-driven metrics like lead generation, cost per lead, sources, and lead quality

Ideal Candidate:

  • Minimum of HBO working and thinking level, preferably with a degree in Marketing or Communication

  • Affinity with tech is a plus.

  • Flexible, able to work both in the office and remotely

  • Proficient in English, written and spoken. You can formulate simple answers to complex questions

  • You are willing to take dutch lessons if you're not native dutch

  • 1-3 years of work experience in a similar role

  • Strong analytical skills and attention to detail

  • Creative thinker with the ability to propose innovative ideas

What Do We Offer You?

  • A full-time position with a competitive salary plus 8% holiday allowance (€2.800 - €4.000 gross based on your experience / based on 40 hours).

  • Working in the heart of Utrecht.

  • Travel allowance, but ideally you live in (or around) Utrecht.

  • Flexible working hours with a hybrid remote work policy.

  • Travel allowance and 25 holiday days.

  • Bonus scheme.

  • A culture focused on growth and development.

  • All the freedom and responsibility to successfully fulfil your role.

  • The chance to contribute to a fast-growing international startup.

Apply for the job

Do you want to join our team as our new Growth Marketer? Then we'd love to hear about you!